Building a strong brand identity is about more than just appearance. It’s about how someone feels when they see your business.
Congratulations on creating your great product or service, but now you’re finding that it’s not easy for your potential customers to find you. Unfortunately, you can’t rely on word-of-mouth alone, so how do you make sure your brand stands out in the crowd?
Here are 5 easy ways that your business can be identified in a crowd:
(And if you need help, schedule a free consultation with a Luxury Brand Designer today. They’ll bring your brand to life!)
1. Create a Custom Logo
The first thing that people see when they look at your brand is its logo. It’s the face of your business and it should be seen as such.
Logos can be used in many places: on merchandise, signs, websites and more! They are a great way for you to tell customers about yourself without having to speak directly with them. If a potential customer sees the logo from far away or even from across an aisle at a store then they will associate it with what you do based solely on its appearance alone (which makes sense because logos represent companies).
2. Design your Email Signature and Custom Email Address
Email signatures and custom email addresses are some of the most important elements of your email marketing strategy. They help you stand out from other brands, as they show what kind of company you are and what it’s like to work with you.
The best way to make sure that your signature and email address is effective is by following these simple steps:
- Make sure they are consistent with your brand and logo. You want people to recognize that they are a part of who you are as a business, so make sure everything about them reflects this (for example, if someone sees an image of a smiling person holding up a cupcake in their logo or branding—it should be clear from their appearance alone that they work with cupcakes). So in this case, maybe your email address becomes “someone@cupcakes.com.”
- Make sure both are easy to read without being too long (this applies even more so if there’s any text incorporated). You don’t want people having trouble reading your signature or email address because their eyes get tired; instead, for your signature, use big fonts or bold colors so they’ll be able cleanly read all the information quickly!
3. Be consistent with your Typography, Colors, Imagery and Messaging
It’s easy to get lost in the sauce, when creating your staple business assets but keep these things in mind so you don’t lose sight of what’s important: your customers!
- Use a font that is easy to read.
- Use a color scheme that is easy to associate with your branding.
- Use imagery that is easy to remember.
- Make sure your message is clear and leaves them with a good impression.
4. Create a Style Guide to document all your brand elements
A style guide is a document that outlines the visual and written elements of your brand. It can be anything from an image gallery to a list of colors, fonts, logos and other assets necessary to build a complete set of guidelines for communicating with customers.
A style guide is essential because it helps you stay consistent across all media channels. It also helps inspire creativity when designing products or campaigns because it gives teams clear direction on how they should look at their work. If you’re struggling with designing the perfect style guide for your brand, schedule your free consultation with a Luxury Brand Designer today.
5. How will your potential clients or customers get ahold of you?
Your potential clients/customers will be looking for you, so it’s important to make sure they can find you. Here are a few ways that you can help:
- Make sure your email address and your social platforms are not only easy to find but easy to remember. This is the most important thing! You want people to be able to contact you and get back in touch with their questions or concerns, but if they don’t immediately recognize your name when they see it, then they may not bother clicking through and sending you a message (or worse yet—they may never even think about contacting someone).
- Have a website up and running. This should include all relevant information about who you are and what services/products/information products etc., as well as links so people can easily find other helpful resources related specifically towards their needs. (We’re not in the market to gate-keep anyone!)
Remember these tips to be easily identified and help people remember your brand:
- Custom logo
- Consistent branding
- Email signature & custom email address
- Branding style guide
- On-brand website
I hope these tips will help you get more out of your brand. Keep in mind that building a strong identity is about more than just the appearance; it’s about how someone feels when they see your name and logo, or hear your voice. And if you need help, schedule a free consultation with a Luxury Brand Designer. They’ll be able to bring your brand to life!
The bottom line is this: you want to leave an impression with everyone who comes across your website or social media channels!