Brand Archetypes: Craving Structure Within Your Brand
The Caregiver, the Ruler, and the Creator The power of archetypes makes branding easier, more rewarding, and worthy of respect. The concept was introduced by Swiss psychiatrist, Carl Jung when he noticed patterns in people’s behavior. He argued that archetypes were human tendencies that behaved in certain ways, which influenced behavior. His theory was that humans […]
Brand Archetypes: Craving Structure Within Your Brand Read More »