Brand Archetypes: In the Pursuit of Connection
The EveryPerson, the Jester and the Lover Achieving success in today’s world requires forging powerful connections with others while understanding the importance of focus. They don’t try to be everything for everyone. This is where brand archetypes come in. Archetypes provide a framework for crafting your brand personality. A well-defined archetype allows you to connect with audiences […]
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