If you want to be a business that goes beyond being “just another company offering the same products and services,” then your customer relationship management efforts will need to focus on connecting with customers at an emotional level.
One of the easiest ways to accomplish this is to give your brand a full-fledged personality with an easily recognizable tone of voice, starting with exploring spirituality.
This is where brand archetypes come in!
Some brands may be tempted to stick with one or two stereotypes in their marketing, but more experienced brands will create compelling characters that can speak directly to the needs and desires of potential customers.
Aligning your brand as closely as possible with a single archetype can help it feel familiar and communicates like a real person.
Take the Brand Archetype Characteristic Quiz Below to see how you can better connect with your clients!
