The EveryPerson, the Jester and the Lover Achieving success in today’s world requires forging powerful connections with others while understanding the importance of focus. They don’t try to be everything for everyone. This is where brand archetypes come in. Archetypes provide a framework for crafting your brand personality. A well-defined archetype allows you to connect with audiences […]
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The Caregiver, the Ruler, and the Creator The power of archetypes makes branding easier, more rewarding, and worthy of respect. The concept was introduced by Swiss psychiatrist, Carl Jung when he noticed patterns in people’s behavior. He argued that archetypes were human tendencies that behaved in certain ways, which influenced behavior. His theory was that humans
Brand Archetypes: Craving Structure Within Your Brand Read More »
The Outlaw, The Magician, and The Hero Leaving a legacy is a powerful concept because it involves not only our own actions but also the way those actions are remembered and celebrated by others. We all have the potential to become something larger than ourselves and to leave behind a lasting and meaningful impact. Here, we
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The Innocent, the Sage, and the Explorer If you want to be a business that goes beyond being “just another company offering the same products and services,” then your customer relationship management efforts will need to focus on connecting with customers at an emotional level. One of the easiest ways to accomplish this is to give
Brand Archetypes: The Art of Exploring your Spirituality Read More »
You know that your company needs a business strategy, but what exactly is that? If you’re not in the habit of reading business books or attending seminars on corporate leadership techniques, then it can be easy to mistake this term for something more grandiose. For now, let’s talk about the strength behind your business strategy
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